PUMA kicked off the Coachella festivities in Palm Springs with the TAO x REVOLVE – Desert Night in partnership with hospitality and nightlife powerhouse TAO Group held at the infamous Merv Griffin Estate. The PUMA Lounge at the after-hours event saw the brand’s latest premium collections on display. On Sunday night, the second drop of the PUMA x XO collection was previewed ahead of its 10th May global release. “Crafted Renaissance” is the drop’s theme where contemporary streetwear meets Renaissance art. On spotlight was the new colourway of the PUMA x XO Parallel in black-white colourway. Guests posed for the photo booth and checked out the collection on display amidst neon lights and retro TV wall.