80s icons including the beloved video game Sonic the Hedgehog, Polaroid’s iconic OneStep analog instant camera and Roland’s revolutionary TR-808 drum machine took centre stage as PUMA launched its all-new RS-0 shoe, a reboot of their classic 80’s Running System (RS).
As part of the reboot, PUMA has collaborated with the likes of SEGA (creators of Sonic the Hegdehog), Polaroid and Roland to produce new silhouettes, taking cues from the past and moving into the future with a modern aesthetic and technical materials.
Guests at the launch were first taken through the RS archive, showcasing the 80s OG styles – the RS-Computer, RS-100 and RS-1 – followed by the all-new RS iterations for 2018 including the RS-350.
Up next were the RS-0 Sound, RS-0 Optic and RS-0 Gaming – new styles focusing on different cultural pillars – Music, Photography and Gaming.
The final unveiling was of the exciting new collaborations with SEGA, Polaroid, Roland and Ader Error:
- SEGA: The PUMA RS-0 Sonic inspired by SEGA’s beloved game Sonic the Hedgehog. The textured suede upper recalls Sonic’s trademark blue fur. Take a closer look for other familiar colour hints from the game.
- Polaroid: The PUMA RS-O Polaroid takes design hints from the iconic Polaroid OneStep analog instant camera. The sneaker features a premium white leather upper and the Polaroid Colour Spectrum graphic on the heel.
- Roland: The PUMA RS-0 Roland is inspired by the game-changing TR-808 drum machine, that made an indelible thump in the history of all musical genres. More than its abilities, the machine looks rad with a multi-colored panel with switches and knobs that interplayed with LED lights. This same retro future vibe goes on with the RS-0 Roland sneaker. It features premium leather black upper, reflective laces and midsole details in signature TR-808 colors – red, orange and yellow.
- Ader Error: the PUMA RS-0 Ader Error and PUMA RS-100 Ader Error sneakers from the collab with Seoul-based cult youth brand Ader Error. Keep an eye out for the full PUMA X Ader Error SELECT Collection in AW18.