The Swoosh is announcing its latest technology – the NikeConnect. Arriving in the classic Air Force 1 silhouette, the sneaker will be able to communicate with the wearer through an NFC chip embedded in the heel. The wearer also has access to an exclusive release method called “The Choice,” which when scanned with a smartphone, allows the wearer to choose from and purchase one of two limited shoes each month. Not only does the chip come with exclusive features, it also gives you access to exclusive events in New York as well as exclusive content on Nike+ too. The NikeConnect technology debuted in NBA jerseys last year, and as the sportswear giant continues to move towards a digital approach, we’re sure that this won’t be the last silhouette to get the upgrade.