For 2018, the French Football Federation (FFF) collection draws from this cultural duality to celebrate an enduring symbol of national pride, the tricolore, with modern flare.
“Sports Allegory” by Jean Paul Goude features French players Kylian Mbappé, Ousmane Dembelé, Samuel Umtiti and Sakina Karchaoui, along with designer Simon Porte Jacquemus, rapper Niska and actress Oulaya Amamra.
The articulation of the flag is filtered through another element of French convention: famously elegant style. On the home kit, which recreates the tricolour from head to toe, a sophisticated placket collar carries a button embossed with the national motto, “Liberté, Egalité, Fraternité.” The combination of colour and tailoring forms a “lethal elegance” befitting the current squad.
If the home kit is a direct celebration of the flag, the away kit serves as its deconstructed counter. At first glance, the shirt appears plain white. However, close inspection reveals a subtle red and blue hyper-speckle knit through the body. A cultural legacy of pushing boundaries is also communicated by new custom numbers that honor the country’s art deco architecture and in other garments in the 2018 FFF collection. The pre-match attire is highlighted by a warm-up shirt that features the iconic Mariniere blue and white stripe, a design long synonymous with French fashion.