PUMA launches its new positioning in the Running/Training category focused on Versatile Running, with the release of a video telling the story behind today’s underground ‘Runcrews’ including Cape Town’s The Nine Four.

Runcrew members don’t look like any runner/trainer you’ve seen before. They get their street cred from their individual craft (which isn’t running or training) and although running/training is part of their lives, it’s not their entire lives. They are the new runners who like to run, party and perform #24Seven.