For Spring/Summer 2018, NOAH the NYC-born label is empowering the youth. Most notably, the collection is informed by “Not just the physical youth we connect with years on this planet, but the mindset; the youthful mindset that allows people to be creative and fun into later years,” said the brand in a statement.

In the nostalgic range, you will come across a bold and colourful batch of wares spanning plaid long-coats, vibrant hoodies with iridescent NOAH lettering, relaxed suiting, striped polo shirts, colour-blocked rugby shirts as well as seersucker shorts. Additionally, the brand’s recently unveiled Zippo-style lighters are thrown into the mix as well.

Select pieces from the collection are available to purchase at NOAH’s New York City flagship with a launch at its Tokyo clubhouse starting February 10.

Dover Street Market London will carry several products from the range in-store and online this February 15.

195 Mulberry St
New York, NY 10012

NOAH Clubhouse, Tokyo
4 Chome-26-29 Jingumae
Shibuya, Tokyo 150-0001