The PUMA Limitless is back with a sleek next-gen silhouette for 2018 with the IGNITE Limitless SR, boasting street-inspired design and running-approved comfort.

As worn by The Weeknd, this sneaker features an updated upper with a full bootie construction and free floating TPU lacing system for the perfect fit. A new intuitive compression system using PUMA IGNITE foam provides cushioning and comfort, while the unique sharp collar and bold PUMA branding on the TPU heel piece completes the aesthetic.

The IGNITE Limitless is available for R2 299 from 1st February at PUMA, The Cross Trainer, sportscene and selected retailers nationwide.