H&M has debuted its first-ever women’s activewear collection made entirely from sustainable materials.
The collection features tights, sports bras, shirts, and hoodies made for training, running, and yoga, with nature-inspired designs. Everything is constructed with recycled polyester and elastane, to create a conscious-led line. Petra Smeds, Head Designer of Sportswear, says, “By bringing together the functional and feminine, the aim is to give customers a stylish, conscious sports collection.”
The brand’s ultimate goal is that by 2030, all of their products will be made with recycled or sustainable materials, and says that young consumers are the ones pushing for change– 44% of millennials want to see more eco-friendly clothing options.