The world is fast, and PUMA knows that you need to stay a step ahead. Today (9th Nov) PUMA launches cutting-edge tech with their latest drop, Jamming, featuring “NRGY beads” in the sole of the shoe which provide unrivalled comfort and energy return. Due to its innovative technology design, the Jamming sneaker looks as good as it feels, whether you’re pounding the pavement, or just heading out on the town.

“We always look to create products that change the game, whether it’s for athletes or for those who just want to look good. When we were looking at comfort and energy return we realised that there was no shoe on the market that offers an entirely bespoke experience when walking or running in a shoe,” said Karin Baust, General Manager of Running and Training for PUMA. “The way the beads shift in the sole of the shoe with your movements means that every footstep you take will be supported perfectly by a new formation of beads. This really is as tailored as it gets.”

The raw NRGY beads in the sole of the Jamming shoe move freely inside the clear midsole with every step you take, and “jam” together as your foot plants. The result is ultimate comfort and cushioning customized for your step. The shoe’s upper features PUMA’s proprietary evoKNIT and with its durable PU sock liner for step-in-comfort the Jamming is a step up in comfort and style.

The Jamming shoe in olive green will drop locally on 9 November exclusively at PUMA SELECT and X-Trend Store for R2 699. Look out for more colourways set to be released in the first half of 2018.