After months of anticipation, The Weeknd and PUMA have officially unveiled the debut PUMA x XO Collection.

The first installment in this design collaboration is the PUMA x XO Parallel, a mid-cut sneaker boot that’s fully decked- out in luxurious Italian nubuck leather upper, inspired by military and utilitarian gear (available for men & women).
The launch took place in Las Vegas, with The Weeknd taking the stage to perform his Billboard-topping hits like Starboy and I Feel It Coming. He wore the Olive Green colorway of the Parallel which releases later in the year.

The PUMA x XO Parallel drops on August 24th for R4 299 exclusively at Shelflife.