Emerging label GEO recently teamed up with Dutch retailer ANSH46 to create its first European retail experiencing. Built around the similar design values of creative directors Geo and Michel Poldervaart, the collaboration transforms ANSH46′s stockroom into a physical expression of GEO. Stepping into the 360-degree retail experience customers are initially greeted by the scent of fresh cut grass. Staff sporting specially made overcoats are located in color coded areas to help customers navigate the garment offerings. While an undeniable industrial aesthetic and an exaggeration of the mess of a stockroom is exhibited by the fixtures and glass box found in the retail space.