10.Deep is looking to make this summer a good one, unveiling its “No Bad Days” lookbook ahead of this week’s Summer 2017 drop. Taking cues from “a bright, faux positive strain of ’80s American beach culture,” the drop is highlighted by a combination of tropical, psychedelic, and kitschy graphic references. The “No Bad Days” title, on the other hand, is a mantra that’s “meant to ward off negativity in favour of the promise of summer.”
10.Deep’s Summer 2017 collection drops this Wednesday, June 28, at 11 a.m. ET at 10deep.com.