Toronto has been a hotbed of international influence in the world of popular culture, streetwear, and music for quite some time now. Drake has even brought his influence over to Jordan Brand by being a brand ambassador with ongoing OVO x Jordan retro collaborations that have been as popular as they have been limited. All of these details made Toronto the perfect location for Jordan Brand’s next retail location, as the doors of the Jordan Yonge 306 first opened during NBA All-Star Weekend 2016 as a special pop-up and will now be a permanent location for the brand.
The grand opening will go down this Saturday, May 26th at 6:23 AM with a number of limited releases ranging from Air Jordan 1, Air Jordan 4, and Jordan 6 exclusives in honour of the 416 area code. Yonge 306 will also feature Centre 23, a new training hub with specialized ‘Breakfast Club’ workouts and barbershop services for a truly unique experience.
Check out the latest Jordan Brand retail location above, and if you’re in Toronto, be sure to check it out this weekend!