PUMA, as part of its Run the Streets campaign headed up by The Weekend, is unleashing the IGNITE Limitless Hi Tech (R3 699) and Extreme Hi Tech (R3 999) – available at PUMA SELECT stores from 3 February 2017.

Run the Streets speaks to go-getters who follow their instincts and live life at full speed.

Inspired by ‘tailored performance’ the design began with streetwear influences, then added performance technologies to create comfortable and protective sneakers that don’t compromise style. Exaggerated proportions are bold yet sleek with special interest paid to a clean use of textures and details: bonded edges, matte and shine play, collar height and big, bold branding.