will.i.am’s new brand, i.am+, is joining other celebrity-endorsed tech brands jumping on the wireless earphone trend, launching a new set of premium Bluetooth earphones dubbed i.am+ BUTTONS.

The earphones are constructed from spun metal and woven cord, and its design draws inspiration from vinyl records, combining high fashion and high tech for a quality product with a sleek look. Kendall Jenner and Naomi Campbell have joined will.i.am as ambassadors of the brand, and as the faces of i.am+ BUTTONS.

i.am+ BUTTONS come in eight colours. They are currently available at Apple stores, apple.com, and select shops worldwide.