Since the 18th Century, what we wear under our clothes has been about innovation and often luxury. From whalebone corsets to Calvin Klein’s 90s crop tops, take a look below at some “5 Underwear Brands To Know”


5 Underwear Brands To Know1

Baserange make modern basics in easy, soft silhouettes. Started by Denmark’s Marie-Louise and the Parisienne, Blandine, this French-Scandinavian brand has an eye for simplicity. Using materials like bamboo, linen, wool and raw silk, the Paris-based label makes underwear for when you don’t feel like wearing any.


5 Underwear Brands To Know2

Founded in New Zealand by Helen Morris, Lonely’s lingerie is a wholehearted homage to women of all size. With a philosophy of “No padding, no push-ups, no thongs” their fans include the Slutever author, Karley Sciortino (pictured) and photographer Petra Collins. For their latest campaigns they called on friends Harley Weir, Zara Mirkin and Mayan Toledano.


5 Underwear Brands To Know3

Launched by Hong Kong-born Marie Yat, a fresh Central Saint Martins grad, the label makes gender-neutral basics, in soft designs and ethical fabrics. Made from fine knit, the underwear is seamless and underwire-free, Marieyat campaigns shun tradition by adopting a Photoshop-free policy across all their photography and manage to look far lovelier than over-styled wondrous bras.


5 Underwear Brands To Know5

Hailing from Berlin, DTSM was founded by Canadian designer Jen Gilpin. Fusing a background as a couturier with her fetish for leather and black silk, DTSM’s range of bondage inspired lingerie is sculptural, seductive and unashamedly sexy. 


5 Underwear Brands To Know6

THINX made headlines with their banned NYC-subway ad about period-pants. This brand has somehow managed to pull off being super-stylish as well as deeply female-friendly. Since over half the population is female, THINX founder Miki Agrawal believes its time we ended the taboo around periods and began embracing greater underwear innovation.