Since the 18th Century, what we wear under our clothes has been about innovation and often luxury. From whalebone corsets to Calvin Klein’s 90s crop tops, take a look below at some “5 Underwear Brands To Know”
Baserange make modern basics in easy, soft silhouettes. Started by Denmark’s Marie-Louise and the Parisienne, Blandine, this French-Scandinavian brand has an eye for simplicity. Using materials like bamboo, linen, wool and raw silk, the Paris-based label makes underwear for when you don’t feel like wearing any.
Founded in New Zealand by Helen Morris, Lonely’s lingerie is a wholehearted homage to women of all size. With a philosophy of “No padding, no push-ups, no thongs” their fans include the Slutever author, Karley Sciortino (pictured) and photographer Petra Collins. For their latest campaigns they called on friends Harley Weir, Zara Mirkin and Mayan Toledano.
Launched by Hong Kong-born Marie Yat, a fresh Central Saint Martins grad, the label makes gender-neutral basics, in soft designs and ethical fabrics. Made from fine knit, the underwear is seamless and underwire-free, Marieyat campaigns shun tradition by adopting a Photoshop-free policy across all their photography and manage to look far lovelier than over-styled wondrous bras.
Hailing from Berlin, DTSM was founded by Canadian designer Jen Gilpin. Fusing a background as a couturier with her fetish for leather and black silk, DTSM’s range of bondage inspired lingerie is sculptural, seductive and unashamedly sexy.
THINX made headlines with their banned NYC-subway ad about period-pants. This brand has somehow managed to pull off being super-stylish as well as deeply female-friendly. Since over half the population is female, THINX founder Miki Agrawal believes its time we ended the taboo around periods and began embracing greater underwear innovation.