Soundcloud officially announced the launch of its paid service, Soundcloud Go. The service will contain features that the German company would hope gives it a fighting chances against streaming behemoth Spotify, including offline streaming, ad-free listening, and a larger catalogue of music (around 100 million more tracks) thanks to its recent deals with Universal, Warner, and Sony Music.
Soundcloud Go will cost $9.99 (R149.00) per month.
Soundcloud’s offline streaming will work with all of your liked tracks and playlists, making for easy curation for on-the-go listening.
For music creators, Soundcloud is sure that the new paid service will help reach more listeners; however, most of the rhetoric in that part of their news blast refers back to advantages given to listeners, and why they might stay, rather than added features for creators. Lucky for creators though, they can try Soundcloud Go for $4.99 (R80.00) per month – but only if they already have a Pro Unlimited account, and only for the first six months.
If you’d like to try it out, sign up for a free 30-day trial of SoundCloud Go here or through the latest version of the app. If you don’t don’t want to use Soundcloud Go, users are still able to access all of Soundcloud’s normal features for free.
Soundcloud has around 170 million monthly users. Modest estimates predict a 5-10% turnover rate from free users to subscription users, but even that could potentially create significant competition with Spotify.