This year’s Air Max Day on March 26 is gearing up to be the largest-ever international celebration of the iconic sneaker family yet, marking 29 years since its inception. Apart from rolling out a curated selection of NIKEiD options from the sneakerhead triumvirate of Hiroshi Fujiwara, Tinker Hatfield and Mark Parker, Nike is also holding the first-ever Air Max Con in New York, Tokyo and Hong Kong in honor of the perfect mix of tradition, design and creativity inherent in the Air Max line.

nike-air-max-33 nike-air-max-34 nike-air-max-35 nike-air-max-36

Hong Kong’s own Air Max Con opens from March 23-27 at the historic Fringe Club, where the building’s distinctive colonial architecture has been converted into a four-level multicoloured museum of sorts for the Air Max. The interior is separated into several sections titled Master of Air, which showcases the most prized sneakers of several prominent collectors; Sneaker Studio, which dissects the design processes of the original Air Max silhouettes; H-T-M Kitchen, where visitors can design their own HTM-approved NIKEiD sneakers; and Vote Back, where sneakerheads can vote on a historic Air Max model to be put back into production.

nike-air-max-04 nike-air-max-05 nike-air-max-06 nike-air-max-07

An immersive sneaker-centric experience that’s the first of its kind, Hong Kong’s Air Max Con is open to the public from 11am-9pm on March 24 and 26, and from 11am-6pm on March 27. Those looking to customize their NIKEiD HTM can head here, while Air Max fans can look forward to the HTM-designed Nike Air Max Ultra M dropping online at on March 24.