Joining Rihanna, Kylie Jenner was recently named PUMA‘s newest ambassador and made headlines with her first women’s training campaign which she shared via Instagram donning the all black PUMA Fierce.

Set to launch on April 1, the PUMA Fierce is a lightweight, laceless trainer designed to be both versatile and functional, mixing performance-ready technology with street-worthy styling.

The innovative design has a demi upper bootie construction with technical overlays, a supportive midsole, and a flex grooved outsole for fast and dynamic multi-directional movements.

“PUMA is putting a great deal of focus and emphasis behind our women’s business; this campaign and launch of the Fierce is the latest in many tactics and innovations to support women’s training,” said Adam Petrick, Global Director of Brand and Marketing for PUMA. “Kylie Jenner represents the young and bright future of fashion and fitness for women and we are excited to have her be the face of this campaign.”

Mark your calendars and head over to on April 1st to purchase your pair of PUMA Fierce.